1. Security: Through ILD Teleservices’ Bill to Phone payment method consumers will not be asked to give up more than their name and home phone number. A JupiterResearch Study on Alternative Payment Options revealed that 37% of consumers preferred using the APM because they did not have to enter any credit card information.
2. Reach:  A Survey performed by TrialPay found that 75% of online shoppers use or have used an Alternative Payment Method.  This statistic plus the 23% of US households that do not have a credit card, results in a significant number of online users looking for alternate ways to buy products online.
3. Checkout Completion: TrialPay’s survey also found that 59% of online shoppers were more likely to buy a product online if there is an APM offered.   Consumers are being held back because Merchants aren’t giving them enough payment options.
4. Convenience:  In both studies mentioned above consumers liked the Alternative Payments because they did not need their wallet or to remember the numbers from a credit card.  Another reason consumers like to use APMs are because they save time. 
5. Demand: In that same Javelin Study, they found that APMs will make up 30% of all online transactions by 2012.  It also stated that Debit or Credit card purchases will drop to around 44% of total online purchases. 

Clearly, APMs have gained significant traction over the last couple of years, and we anticipate that momentum will continue, especially as it relates to Bill to Phone services, and other non traditional “no credit card required” payments.  If you wish to learn more about ILD Teleservices’ Bill to Phone APM, contact us through our website or call ILD Toll Free (888) 453-2666.