Assuming that most people have access to the Web or have surfed in the past, at some point most of us have experienced an online checkout. They all differ in some way, but they all have one thing in common – each requires too much personal information to complete. As an online consumer and of course in working with ILD Teleservices, I focus on the speed and ease of the checkout process when making purchases online. Security is very important, despite the fact that a recent study suggests many consumers are not as concerned about a security badge being shown during checkout, which seems surprising. It would probably surprise VeriSign, MacAffee, andTruste too.

ElasticPath’s Ecommerce Checkout Report which includes this and other astounding stats looks into the top 100 online retailers and their checkout process.

Although the study indicates that consumer’s have many personal preferences, it also indicates that safety of private information is most important in every purchase. Click here for tips from Microsoft concerning safe online shopping.