Whether you market a digital newsletter or a service site, you rely on customers to come back for your product on a recurring basis. One way for ecommerce merchants to generate those repeat sales is by offering automatic subscription renewal.

Subscription renewals in digital commerce take two forms.

One way is manual renewal. With this option, the customer is not charged unless he or she expressly agrees to each transaction. Manual subscription renewal requires a digital customer to continually re-enter information regarding payment, such as a credit card number. Whether the subscription is renewed is entirely at the mercy of the customer’s schedule and convenience.

There is an easier way to boost subscriptions: automatic subscription renewal. The customer agrees to be charged at regular intervals until they cancel the service. After they submit valid billing info for the initial transaction, that same valid information is used for each subsequent charge. It’s easy for the customer and profitable for you!

There is a drawback to automatic subscription renewal.

Unfortunately, a few ecommerce customers won’t fully understand what they’ve signed up for—so when they continue to be billed, they become frustrated and dispute the charge. That’s why it is crucial to partner with a third party payment processor that offers a customer care team with the expertise and tools to professionally resolve those issues for you.

Alternative payment methods are a convenient way to boost auto subscriptions.

From electronic newsletter fees to monthly service charges, alternative payment methods (APMs), like phone billing, are an affordable way to lift subscriptions through auto payments. When you’re ready to boost revenue with automatic subscription renewals, contact our team at ILD Teleservices. As a leader in phone billing (LEC billing), we offer an easy-to-integrate payment system and one of the industry’s best customer care teams. Learn more today.